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There are 40 million Americans using online dating websites and those users range from young to old.
Today, 27% of young adults report using online dating sites, which is up 10% from 2013, likely due to the influx of dating apps on smartphones.
While statistics can be spun to make almost anything look good, I've tried to report just the basic facts.
The data has been gathered from such sources as blogs, online newspaper and magazine articles, company financial statements, company advertising information packages, the actual dating service website, and multiple website measurement services.
Almost every week there seems to be a new statistic produced that tries to top the last one.
When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
After taking off on college campuses, Tinder now boasts 26 million matches a day, and its leaders have invested heavily in maintaining its reputation as a hook-up haven for young people.
Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.